As form, proportion and detail culture. Based on the Mercedes-Maybach W223, the IMSA Presence Class follows a clear dramaturgy of seven precise design decisions.
Basis
Mercedes-Maybach W223
Dramaturgie
7 Gestaltungsentscheidungen
Charakter
Ruhe, Proportion, Detailkultur
IMSA
Presence Class
From driving to travelling. From equipment to attitude
Presence that remains.
Base Mercedes-Maybach W223Method 7 design decisionsEffect calm, proportion, detail culture
Total FrontFrontRear
IMSA Presence Class
From Driving to Travelling
The Mercedes-Maybach W223 is without question an excellent vehicle. IMSA takes up the idea that historically made Maybach special: luxury does not arise from volume, but from perspective, space and calm. The Presence Class translates this attitude into seven precise design decisions. Proportions are harmonised, details sharpened, and the rear cabin receives visible priority. Not more. More coherent.
The rear cabin becomes visible as the centre of the journey.
Proportions are harmonised, not exaggerated.
Seven design decisions refine calm, stance and presence.
1 Front Signature Commission1 Front Signature Commission1 Front Signature Commission1 Front Signature Commission
Front Signature Commission
Stance that does not need to be loud
The Mercedes-Maybach W223 carries grandeur in its silhouette. In the lower front section, however, the series vehicle appears comparatively narrow. The IMSA Front Signature Commission calibrates the visual width outward with precision: air intakes and front lip guide the lower edge and give the vehicle a planted stance. The result is not an aggressive gesture, but a sovereign correction of proportion. More presence, without losing the calm of the line.
Visual width is guided outward.
The front lip gives the vehicle a planted stance.
More presence is created through proportion, not volume.
2 Fender Trim
Fender Trim
A signet of care
Maybach luxury lives through calm, and through details that never shout. The IMSA Fender Trim is a deliberately small application that gives the front side surface structure and depth. Its effect is subtle but precise: light breaks in a more controlled way, surfaces appear more tensioned, and the front section receives an additional edge of value. This component is not decoration, but a signet of care.
A small detail creates visible value.
Controlled light edges sharpen the side surface.
Understatement becomes a clear signature.
3 Side Suite3 Side Suite
Side Suite
The rear cabin as the visible centre
In a Mercedes-Maybach, luxury has a place: the rear cabin. The IMSA Side Suite makes this truth visible in the exterior. Applications on the rear doors give the rear body section more weight, more dignity and more design priority. This creates a calmer balance between the front section and the rear suite. The vehicle does not merely appear long. It appears inhabited at the rear. A commission for clients who do not need to explain chauffeur luxury.
The rear cabin becomes visible as the most important place in the vehicle.
The side view gains balance and dignity.
Travel luxury becomes an exterior attitude.
4 Heritage Line
Heritage Line
Coachbuilding in the side profile
The C-pillar is the posture of a limousine. The IMSA Side Panel C-Pillar takes up the elegant language of classic luxury vehicles where roofline, window frame and side structure become architecture. The Heritage Line acts as a cultivated finish that calms the silhouette and ennobles the side view. Not as a retro quotation, but as a modern reminiscence of an era in which luxury was defined by crafted details, material culture and proportion.
The C-pillar gains more architectural presence.
Coachbuilding character without a retro effect.
Historical elegance is guided in a modern way.
5 Silhouette5 Silhouette
Silhouette
Silhouette as sovereignty
The IMSA Roofspoiler is not a sporting spoiler, but a design full stop. It visually extends the roof section, gives the silhouette a calmer line and strengthens the elongated sovereignty of the W223. Especially in luxury saloons, greatness is created less by additional parts than by coherent line management. This commission makes the vehicle appear longer and more composed, like a tailored cut that is perfect precisely when it does not call attention to itself.
In a Maybach, performance is never pose, but sovereignty. The IMSA Rear Signature Commission condenses the rear finish with precise contour and high-quality material effect. Tailpipes and diffuser suggestion create depth, structure and a completed ending. The rear appears more resolved without becoming aggressive. As in couture, the hem reveals how much discipline is held within the whole.
The rear finish gains depth and substance.
Power becomes visible without appearing aggressive.
The signature remains clear and cultivated.
7 IMSA FR17 IMSA FR1
IMSA FR1 Wheel
Classic, newly refined
The IMSA FR1 takes up the classical Maybach appearance and reinterprets it as a technical and aesthetic unity. Forging technology and lightweight construction are not marketing here, but substance: a wheel that carries calm and presence instead of forcing attention. The Silver-Diamond-Glossy finish works with light like a precise cut: modern, refined, controlled. The FR1 does not feel like an accessory, but like a consistent continuation of the vehicle idea.
Forged lightweight as engineering luxury.
Classical geometry is interpreted in a modern way.
The finish guides light in a controlled and premium way.
Mission Statement
IMSA understands refinement as discipline
Historically, Maybach was more than equipment, wheelbase and comfort. Maybach was a shift in perspective: away from pure driving, towards travelling. Away from the driver's area, towards the rear cabin as a place of calm, space and representation.
IMSA takes up this idea and translates it anew into the exterior design of the W223. As an owner-managed company in its second generation, IMSA understands refinement not as an effect, but as discipline: proportions are harmonised, details are refined, and the rear cabin receives visible priority.
Luxury is not a noise. Luxury is fit. Surface. Edge. Calm. A front that gains stance. A side view that radiates length and composure. A rear that closes in cultivated form. Every component should feel as if it had always belonged to the form.
The result: a presence that does not become louder, but more coherent.
Contact
Contact us
Every Presence Class begins with an attitude. That is why, at IMSA, we also think beyond the exterior on request: from cultivated performance enhancements to special interior wishes. What matters is not the individual extra, but the owner's personal dramaturgy – a vehicle that makes their idea of sovereignty precisely visible.
